Datenschutz

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Legal Disclosure: This English translation is provided for convenience purposes only. The German version is legally binding.

Preamble

With the following Privacy Policy, we would like to inform you about the types of your personal data (hereinafter also referred to as "data") we process, for what purposes and to what extent. This Privacy Policy applies to all processing of personal data carried out by us, both in the context of providing our services and in particular on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as "online offering").

The terms used are not gender-specific.

Last updated: June 17, 2026

Table of Contents

Controller

Serhii Iver
Dünnwalder Straße 19
51063 Köln

Email address: kontakt@iverlabs.de

Overview of Processing

The following overview summarizes the types of data processed and the purposes of their processing, and refers to the data subjects.

Types of Data Processed

  • Inventory data.
  • Contact data.
  • Content data.
  • Usage data.
  • Meta, communication and process data.
  • Log data.
  • Location data.

Categories of Data Subjects

  • Communication partners.
  • Users.

Purposes of Processing

  • Communication.
  • Security measures.
  • Reach measurement.
  • Feedback.
  • Profiles with user-related information.
  • Provision of our online offering and user experience.
  • IT infrastructure.
  • Public relations.

Relevant Legal Bases

Relevant legal bases under the GDPR: Below you will find an overview of the legal bases of the GDPR on which we process personal data. Please note that in addition to the provisions of the GDPR, national data protection regulations may apply in your or our country of residence or domicile. Should more specific legal bases apply in individual cases, we will inform you of these in the Privacy Policy.

  • Consent (Art. 6(1)(a) GDPR) - The data subject has given consent to the processing of their personal data for one or more specific purposes.
  • Performance of a contract and pre-contractual inquiries (Art. 6(1)(b) GDPR) - Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.
  • Legal obligation (Art. 6(1)(c) GDPR) - Processing is necessary for compliance with a legal obligation to which the controller is subject.
  • Legitimate interests (Art. 6(1)(f) GDPR) - Processing is necessary for the purposes of the legitimate interests pursued by the controller or a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject.

National data protection regulations in Germany: In addition to the data protection regulations of the GDPR, national data protection regulations apply in Germany. These include in particular the Act on Protection against Misuse of Personal Data in Data Processing (Federal Data Protection Act – BDSG). The BDSG contains in particular special regulations on the right to information, the right to deletion, the right to object, the processing of special categories of personal data, the processing for other purposes and the transmission as well as automated decision-making in individual cases including profiling. Furthermore, the data protection laws of the individual federal states may apply.

Security Measures

We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the nature, scope, context and purposes of the processing as well as the varying likelihood and severity of the risk to the rights and freedoms of natural persons, in order to ensure a level of protection appropriate to the risk.

These measures include in particular securing the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as the access, input, disclosure, ensuring of availability and their separation relating to the data. Furthermore, we have established procedures that ensure the exercise of data subject rights, deletion of data and responses to data threats. Furthermore, we take the protection of personal data into account as early as the development or selection of hardware, software and procedures, in accordance with the principle of data protection by design and by default.

Securing online connections with TLS/SSL encryption technology (HTTPS): To protect the data of users transmitted via our online services from unauthorized access, we use TLS/SSL encryption technology. Secure Sockets Layer (SSL) and Transport Layer Security (TLS) are the cornerstones of secure data transmission on the Internet. These technologies encrypt the information that is transmitted between the website or app and the user's browser (or between two servers), protecting the data from unauthorized access. TLS, as the more advanced and secure version of SSL, ensures that all data transmissions meet the highest security standards. When a website is secured by an SSL/TLS certificate, this is indicated by the display of HTTPS in the URL. This serves as an indicator for users that their data is being transmitted securely and in an encrypted manner.

Transmission of Personal Data

In the course of our processing of personal data, it may happen that data is transferred to or disclosed to other bodies, companies, legally independent organizational units or persons. Recipients of this data may include, for example, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such cases, we comply with the legal requirements and in particular conclude corresponding contracts or agreements that serve the protection of your data with the recipients of your data.

International Data Transfers

Data processing in third countries: If we transfer data to a third country (i.e., outside the European Union (EU) or the European Economic Area (EEA)), or if this occurs in the context of using third-party services or the disclosure or transfer of data to other persons, bodies or companies, this is always done in accordance with the legal requirements.

For data transfers to the USA, we primarily rely on the Data Privacy Framework (DPF), which was recognized as a secure legal framework by an adequacy decision of the EU Commission on July 10, 2023. In addition, we have concluded Standard Contractual Clauses with the respective providers that comply with the requirements of the EU Commission and establish contractual obligations to protect your data.

This double protection ensures comprehensive protection of your data: the DPF forms the primary protection level, while the Standard Contractual Clauses serve as additional security. Should changes occur within the framework of the DPF, the Standard Contractual Clauses will serve as a reliable fallback option.

For the individual service providers, we will inform you whether they are certified under the DPF and whether Standard Contractual Clauses exist. Further information on the DPF and a list of certified companies can be found on the website of the US Department of Commerce at https://www.dataprivacyframework.gov/ (in English).

General Information on Data Storage and Deletion

We delete personal data that we process in accordance with legal requirements as soon as the underlying consents are revoked or no further legal bases for the processing exist. This applies to cases in which the original purpose of processing no longer applies or the data is no longer needed. Exceptions to this rule exist where legal obligations or special interests require longer retention or archiving of the data.

In particular, data that must be retained for commercial or tax law reasons or whose storage is necessary for legal prosecution or to protect the rights of other natural or legal persons must be archived accordingly.

Our data protection notices contain additional information on the retention and deletion of data that specifically apply to certain processing processes.

If there are multiple statements regarding the retention period or deletion deadlines of data, the longest period is always decisive. If a period does not start explicitly on a certain date and is at least one year, it starts automatically at the end of the calendar year in which the triggering event occurred. In the case of ongoing contractual relationships, within the scope of which data is stored, the triggering event is the time at which termination or other ending of the legal relationship takes effect.

Deadline begins at the end of the year: If a period does not explicitly start on a specific date and is at least one year, it automatically starts at the end of the calendar year in which the triggering event occurred.

Rights of Data Subjects

Rights of data subjects under the GDPR: As a data subject, you have various rights under the GDPR, which arise in particular from Articles 15 to 21 GDPR:

  • Right to object: You have the right, for reasons arising from your particular situation, to object at any time to the processing of personal data concerning you which is based on Art. 6(1)(e) or (f) GDPR; this also applies to profiling based on these provisions. If the personal data concerning you is processed for the purpose of direct marketing, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing; this also applies to profiling insofar as it is related to such direct marketing.
  • Right to withdraw consent: You have the right to withdraw consent at any time.
  • Right of access: You have the right to request confirmation as to whether data concerning you is being processed and to information about this data as well as further information and a copy of the data in accordance with the legal requirements.
  • Right to rectification: You have the right, in accordance with the legal requirements, to request the completion of data concerning you or the rectification of inaccurate data concerning you.
  • Right to erasure and restriction of processing: You have the right, in accordance with the legal requirements, to request that data concerning you be erased immediately, or alternatively, in accordance with the legal requirements, to request restriction of the processing of the data.
  • Right to data portability: You have the right to receive data concerning you that you have provided to us, in a structured, common and machine-readable format in accordance with the legal requirements, or to request that it be transmitted to another controller.
  • Complaint to a supervisory authority: Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the member state of your habitual residence, your workplace or the place of the alleged infringement, if you believe that the processing of personal data relating to you violates the provisions of the GDPR.

Provision of the Online Offering and Web Hosting

We process user data in order to provide our online services. For this purpose, we process the user's IP address, which is necessary to transmit the content and functions of our online services to the user's browser or device.

  • Types of data processed: Usage data (e.g., pages visited and time spent, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication and process data (e.g., IP addresses, timestamps, identification numbers, persons involved). Log data (e.g., log files relating to logins or the retrieval of data or access times.).
  • Data subjects: Users (e.g., website visitors, users of online services).
  • Purposes of processing and legitimate interests: Provision of our online offering and user experience; IT infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.)). Security measures.
  • Retention and deletion: Deletion in accordance with information in the section "General Information on Data Storage and Deletion".
  • Legal basis: Legitimate interests (Art. 6(1)(f) GDPR).

Further notes on processing operations, procedures and services:

  • Provision of the online offering on rented storage space: For the provision of our online offering, we use storage space, computing capacity and software that we rent or otherwise obtain from a corresponding server provider (also called "web hoster"); Legal basis: Legitimate interests (Art. 6(1)(f) GDPR).
  • Collection of access data and log files: Access to our online offering is logged in the form of so-called "server log files". Server log files may include the address and name of the web pages and files accessed, date and time of access, data volumes transferred, notification of successful retrieval, browser type and version, the user's operating system, referrer URL (the previously visited page) and generally IP addresses and the requesting provider. Log file information is stored for a maximum of 30 days and then deleted or anonymized. Data whose further storage is necessary for evidentiary purposes is excluded from deletion until the final clarification of the respective incident; Legal basis: Legitimate interests (Art. 6(1)(f) GDPR). Deletion of data: Log file information is stored for a maximum of 30 days and then deleted or anonymized.

Use of Cookies

The term "cookies" refers to functions that store and retrieve information on users' devices. Cookies can also be used for different purposes, for example, for the functionality, security and convenience of online offerings and for creating analyses of visitor flows. We use cookies in accordance with legal requirements. Where necessary, we obtain prior consent from users. If consent is not necessary, we rely on our legitimate interests. This applies when storing and reading information is essential to provide explicitly requested content and functions. This includes, for example, storing settings as well as ensuring the functionality and security of our online offering. Consent can be withdrawn at any time. We provide clear information about its scope and which cookies are used.

Notes on legal bases for data protection: Whether we process personal data using cookies depends on consent. If consent exists, it serves as the legal basis. Without consent, we rely on our legitimate interests, which are explained above in this section and in the context of the respective services and procedures.

Storage duration: With regard to storage duration, the following types of cookies are distinguished:

  • Temporary cookies (also: session or session cookies): Temporary cookies are deleted at the latest after a user has left an online offering and closed their device (e.g., browser or mobile application).
  • Permanent cookies: Permanent cookies remain stored even after the device is closed. For example, login status can be stored and preferred content can be displayed directly when the user revisits a website. Likewise, user data collected using cookies can be used for reach measurement. Unless we provide users with explicit information about the type and storage duration of cookies (e.g., when obtaining consent), users should assume that they are permanent and that the storage period can be up to two years.

General notes on withdrawal and objection (opt-out): Users can revoke consents they have given at any time and also object to processing in accordance with the legal requirements, including via the privacy settings of their browser.

  • Types of data processed: Meta, communication and process data (e.g., IP addresses, timestamps, identification numbers, persons involved).
  • Data subjects: Users (e.g., website visitors, users of online services).
  • Legal bases: Legitimate interests (Art. 6(1)(f) GDPR). Consent (Art. 6(1)(a) GDPR).

Blogs and Publication Media

We use blogs or similar means of online communication and publication (hereinafter "publication medium"). Reader data is only processed for the purposes of the publication medium to the extent necessary for its presentation and communication between authors and readers or for security reasons. Otherwise, we refer to the information on the processing of visitors to our publication medium within these data protection notices.

  • Types of data processed: Inventory data (e.g., full name, residential address, contact information, customer number, etc.); contact data (e.g., postal and email addresses or telephone numbers); content data (e.g., textual or pictorial messages and contributions and the information relating to them, such as information on authorship or time of creation); usage data (e.g., pages visited and time spent, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication and process data (e.g., IP addresses, timestamps, identification numbers, persons involved).
  • Data subjects: Users (e.g., website visitors, users of online services).
  • Purposes of processing and legitimate interests: Feedback (e.g., collecting feedback via online form); provision of our online offering and user experience; security measures. Organizational and administrative procedures.
  • Retention and deletion: Deletion in accordance with information in the section "General Information on Data Storage and Deletion".
  • Legal basis: Legitimate interests (Art. 6(1)(f) GDPR).

Further notes on processing operations, procedures and services:

  • Comments and posts: When users leave comments or other posts, their IP addresses may be stored on the basis of our legitimate interests. This is done for our security, in case someone leaves unlawful content in comments and posts (insults, prohibited political propaganda, etc.). In this case, we ourselves could be prosecuted for the comment or post and are therefore interested in the identity of the author.

    Furthermore, we reserve the right to process user data for the purpose of spam detection on the basis of our legitimate interests.

    The information communicated in the context of comments and contributions regarding the person, any contact information and website information as well as the content information are permanently stored by us until the user objects; Legal basis: Legitimate interests (Art. 6(1)(f) GDPR).

Contact and Inquiry Management

When contacting us (e.g., by post, contact form, email, telephone or via social media) and in the context of existing user and business relationships, the data of the requesting persons is processed to the extent necessary to respond to the contact inquiries and any requested actions.

  • Types of data processed: Contact data (e.g., postal and email addresses or telephone numbers); content data (e.g., textual or pictorial messages and contributions and the information relating to them, such as information on authorship or time of creation). Meta, communication and process data (e.g., IP addresses, timestamps, identification numbers, persons involved).
  • Data subjects: Communication partners.
  • Purposes of processing and legitimate interests: Communication; organizational and administrative procedures; feedback (e.g., collecting feedback via online form). Provision of our online offering and user experience.
  • Retention and deletion: Deletion in accordance with information in the section "General Information on Data Storage and Deletion".
  • Legal bases: Legitimate interests (Art. 6(1)(f) GDPR). Performance of a contract and pre-contractual inquiries (Art. 6(1)(b) GDPR).

Further notes on processing operations, procedures and services:

  • Contact form: When contacting us via our contact form, by email or other communication channels, we process the personal data transmitted to us to answer and process the respective inquiry. This generally includes information such as name, contact information and, if applicable, further information communicated to us and necessary for appropriate processing. We use this data exclusively for the stated purpose of contact and communication; Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6(1)(b) GDPR), Legitimate interests (Art. 6(1)(f) GDPR).

Web Analysis, Monitoring and Optimization

Web analysis (also referred to as "reach measurement") serves to evaluate visitor flows to our online offering and may include behavior, interests or demographic information about visitors, such as age or gender, as pseudonymous values. Using reach analysis, we can, for example, identify at what time our online offering or its functions or content are most frequently used, or invite reuse. We can also identify which areas need optimization.

In addition to web analysis, we may also use test procedures to test and optimize different versions of our online offering or its components.

Unless otherwise stated below, profiles may be created for these purposes, i.e., data summarized for a usage process, and information may be stored in a browser or on a device and read from it. The information collected includes in particular websites visited and elements used there as well as technical information, such as the browser used, the computer system used and information on usage times. If users have agreed to the collection of their location data with us or with the providers of the services we use, location data may also be processed.

Furthermore, users' IP addresses are stored. However, we use an IP masking procedure (i.e., pseudonymization by shortening the IP address) to protect users. In general, no clear data of users (such as e-mail addresses or names) is stored in the context of web analysis, A/B testing and optimization, but pseudonyms. That means, we as well as the providers of the software used do not know the actual identity of the users, but only the information stored in their profiles for the purposes of the respective procedures.

Notes on legal bases: If we ask users for their consent to use third-party providers, the legal basis for data processing is consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e., interest in efficient, economical and recipient-friendly services).

  • Types of data processed: Usage data (e.g., pages visited and time spent, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication and process data (e.g., IP addresses, timestamps, identification numbers, persons involved).
  • Data subjects: Users (e.g., website visitors, users of online services).
  • Purposes of processing and legitimate interests: Reach measurement (e.g., access statistics, recognition of returning visitors); profiles with user-related information (creating user profiles). Provision of our online offering and user experience.
  • Retention and deletion: Deletion in accordance with information in the section "General Information on Data Storage and Deletion". Storage of cookies for up to 2 years.
  • Security measures: IP masking (pseudonymization of IP address).
  • Legal bases: Consent (Art. 6(1)(a) GDPR). Legitimate interests (Art. 6(1)(f) GDPR).

Further notes on processing operations, procedures and services:

  • Google Analytics: We use Google Analytics to measure and analyze the use of our online offering based on a pseudonymous user identification number. This identification number does not contain unique data such as names or email addresses. It is used to assign analysis information to a device in order to identify which content users have accessed within one or different usage processes, which search terms they have used, whether they have accessed it again, or have interacted with our online offering. Similarly, the time of use and its duration are stored, as well as the sources of users referring to our online offering and technical aspects of their devices and browsers. Google Analytics does not log or store individual IP addresses for EU users. Analytics does, however, provide coarse geographic location data by deriving the following metadata from IP addresses: city, continent, country, region, subcontinent. For EU traffic, IP address data is used exclusively for this derivation of geolocation data before being immediately deleted; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6(1)(a) GDPR); Website: https://marketingplatform.google.com/intl/en/about/analytics/; Privacy policy: https://business.safety.google/privacy/; Security measures: IP masking (pseudonymization of IP address); Basis for third country transfers: Data Privacy Framework (DPF), Standard Contractual Clauses; Opt-out: Opt-out plugin: https://tools.google.com/dlpage/gaoptout.

Presence on Social Networks (Social Media)

We maintain online presences within social networks and process user data in this context in order to communicate with users active there or to offer information about us.

We point out that user data may be processed outside the area of the European Union. This may result in risks for users because, for example, the enforcement of user rights could be made more difficult.

Furthermore, user data within social networks is generally processed for market research and advertising purposes. For example, user profiles can be created based on user behavior and the resulting interests of users. These profiles can in turn be used to place advertisements inside and outside the networks that presumably match the interests of users.

Regarding requests for information and the assertion of data subject rights, we point out that these can be asserted most effectively with the providers. Only the latter have access to user data and can directly take appropriate measures and provide information. Should you still need help, please contact us.

  • Types of data processed: Contact data (e.g., postal and email addresses or telephone numbers); content data (e.g., textual or pictorial messages and contributions and the information relating to them, such as information on authorship or time of creation). Usage data (e.g., pages visited and time spent, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions).
  • Data subjects: Users (e.g., website visitors, users of online services).
  • Purposes of processing and legitimate interests: Communication; feedback (e.g., collecting feedback via online form). Public relations.
  • Retention and deletion: Deletion in accordance with information in the section "General Information on Data Storage and Deletion".
  • Legal basis: Legitimate interests (Art. 6(1)(f) GDPR).

Further notes on processing operations, procedures and services:

  • Instagram: Social network, enables the sharing of photos and videos, commenting and favoriting posts, sending messages, subscribing to profiles and pages; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Legitimate interests (Art. 6(1)(f) GDPR); Website: https://www.instagram.com; Privacy policy: https://privacycenter.instagram.com/policy/. Basis for third country transfers: Data Privacy Framework (DPF).
  • LinkedIn: Social network – We are jointly responsible with LinkedIn Ireland Unlimited Company for the collection (but not the further processing) of visitor data used to create "Page Insights" (statistics) of our LinkedIn profiles. This data includes information about the types of content that users view or interact with, and the actions they take. Details about the devices used are also collected, such as IP addresses, operating system, browser type, language settings and cookie data, as well as information from user profiles such as job function, country, industry, seniority level, company size and employment status. Data protection information on the processing of user data by LinkedIn can be found in LinkedIn's privacy notices: https://www.linkedin.com/legal/privacy-policy.
    We have concluded a special agreement with LinkedIn Ireland ("Page Insights Joint Controller Addendum", https://legal.linkedin.com/pages-joint-controller-addendum), which in particular regulates what security measures LinkedIn must observe and in which LinkedIn has agreed to fulfill the rights of data subjects (i.e., users can, for example, direct information or deletion requests directly to LinkedIn). The rights of users (in particular the right to information, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with LinkedIn; Service provider: LinkedIn Ireland Unlimited Company, Wilton Plaza, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6(1)(f) GDPR); Website: https://www.linkedin.com; Privacy policy: https://www.linkedin.com/legal/privacy-policy; Basis for third country transfers: Data Privacy Framework (DPF), Standard Contractual Clauses (https://www.linkedin.com/legal/privacy-policy). Opt-out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

Plug-ins and Embedded Functions and Content

We integrate functional and content elements into our online offering that are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). These may include, for example, graphics, videos or maps (hereinafter collectively referred to as "content").

The integration always requires that the third-party providers of these contents process the IP address of users, as without the IP address they would not be able to send the content to their browser. The IP address is therefore necessary for the display of these contents or functions. We endeavor to only use content whose respective providers use the IP address solely for the delivery of the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website.

Notes on legal bases: If we ask users for their consent to use third-party providers, the legal basis for data processing is consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e., interest in efficient, economical and recipient-friendly services).

  • Types of data processed: Usage data (e.g., pages visited and time spent, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication and process data (e.g., IP addresses, timestamps, identification numbers, persons involved). Location data (information on the geographic position of a device or person).
  • Data subjects: Users (e.g., website visitors, users of online services).
  • Purposes of processing and legitimate interests: Provision of our online offering and user experience.
  • Retention and deletion: Deletion in accordance with information in the section "General Information on Data Storage and Deletion". Storage of cookies for up to 2 years.
  • Legal bases: Consent (Art. 6(1)(a) GDPR). Legitimate interests (Art. 6(1)(f) GDPR).

Further notes on processing operations, procedures and services:

  • Google Maps: We integrate the maps of the "Google Maps" service provided by Google. The data processed may include in particular IP addresses and location data of users; Service provider: Google Cloud EMEA Limited, 70 Sir John Rogerson's Quay, Dublin 2, Ireland; Legal basis: Consent (Art. 6(1)(a) GDPR); Website: https://mapsplatform.google.com/; Privacy policy: https://business.safety.google/privacy/. Basis for third country transfers: Data Privacy Framework (DPF).

Changes and Updates

We ask you to regularly inform yourself about the content of our Privacy Policy. We adapt the Privacy Policy as soon as the changes to the data processing carried out by us make this necessary. We will inform you as soon as the changes require an action on your part (e.g., consent) or other individual notification.

Where we provide addresses and contact information of companies and organizations in this Privacy Policy, please note that addresses may change over time and please verify the information before contacting us.

Definitions

In this section, you will find an overview of the terms used in this Privacy Policy. Where the terms are legally defined, their legal definitions apply. The following explanations, however, are primarily intended to aid understanding.

  • Inventory data: Inventory data comprises essential information required for the identification and administration of contracting parties, user accounts, profiles and similar assignments. These data may include personal and demographic details such as names, contact information (addresses, telephone numbers, email addresses), dates of birth and specific identifiers (user IDs).
  • Content data: Content data comprises information generated in the course of creating, editing and publishing content of all types. This category of data can include texts, images, videos, audio files and other multimedia content published on various platforms and media. Content data is not only limited to the actual content, but also includes metadata that provides information about the content itself, such as tags, descriptions, author information and publication dates.
  • Contact data: Contact data is essential information that enables communication with persons or organizations. This includes telephone numbers, postal addresses and email addresses, as well as communication means such as social media handles and instant messaging identifiers.
  • Meta, communication and process data: Meta, communication and process data are categories that contain information about the way in which data is processed, transmitted and managed. Metadata, also known as data about data, comprises information that describes the context, origin and structure of other data. Communication data captures the exchange of information between users via various channels, such as email traffic, call logs, messages in social networks and chat histories, including the persons involved, timestamps and transmission routes. Process data describes the processes and procedures within systems or organizations.
  • Usage data: Usage data refers to information that captures how users interact with digital products, services or platforms. This data covers a wide range of information that shows how users use applications, which functions they prefer, how long they spend on certain pages and the paths they navigate through an application. Usage data can also include the frequency of use, timestamps of activities, IP addresses, device information and location data.
  • Personal data: "Personal data" means any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g., cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
  • Profiles with user-related information: The processing of "profiles with user-related information", or "profiles" for short, covers any kind of automated processing of personal data that consists of using this personal data to analyze, evaluate or predict certain personal aspects relating to a natural person (depending on the type of profiling, this may include different information concerning demographics, behavior and interests). Cookies and web beacons are often used for profiling purposes.
  • Log data: Log data is information about events or activities that have been logged in a system or network. This data typically contains information such as timestamps, IP addresses, user actions, error messages and other details about the use or operation of a system.
  • Reach measurement: Reach measurement (also referred to as web analytics) serves to evaluate visitor flows to an online offering and may include behavior or interests of visitors in certain information, such as the content of websites. Using reach analysis, operators of online offerings can, for example, identify at what time users visit their websites and what content they are interested in. Pseudonymous cookies and web beacons are often used for reach analysis to recognize returning visitors.
  • Location data: Location data is created when a mobile device (or another device with the technical prerequisites for location determination) connects to a radio cell, a WLAN or similar technical means and functions of location determination. Location data is used to indicate the geographically determinable position of the Earth at which the respective device is located.
  • Controller: The "controller" means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
  • Processing: "Processing" means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means. The term is broad and covers practically any handling of data, be it collecting, analyzing, storing, transmitting or deleting.

Created with the free Datenschutz-Generator.de by Dr. Thomas Schwenke

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